Wal-Mart and Cross-Cultural Perspectives Essay Example | Topics and Well Written Essays - 1250 words

Wal-Mart and Cross-Cultural Perspectives - Essay Example From this study it is clear that  the degree of difference is so much noticeable that the U.S. managers positioned in Mexico find their work not up to the mark. A United States manager of Wal-Mart, not keen to take interest in Mexican culture to comprehend the distinct differences and make changes in his or her functioning style as per the Mexican culture may go through frustration and disenchantment.This paper outlines that  Wal-Mart had used different channels of entering these countries. For example, path taken by the Company for opening its stores in Mexico was based on equal partnership through joint venture with Cifra, Mexico’s biggest retailer. The purpose of this joint collaboration was to cover operational risks of the new market, thus, indirectly getting protection from the cross-cultural issues emerging from globalization of operations.  Wal-Mart had been following the local adaptation strategy, without which it could not firmly stabilize its hold in foreign l ands, as winning the local battle has been critical to Wal-Mart’s success. It is very important for any global company to adjust according to the distinct local market conditions. It needs to work upon changing certain aspects of its business model according to local requirements.  These amendments had to be recreated. Wal-Mart did the same business model adaptation changes in China. The example of China market is an acknowledgement of this procedur.